Help & Advice

Competition Scams: How to Identify and Stay Safe

MJ
Matt John
18 December 2024
11 min read
Warning sign highlighting fake competition scam with red flags
Key Takeaways
  • Legitimate competition prizes never require payment to claim - any fee request is a scam
  • Verify brand accounts through official websites, not provided links
  • Watch for new accounts, no verification badges, and slight variations in account names
  • If notified of a win, verify through official channels before providing any information
  • Report scams to Action Fraud and the platform to help protect other compers

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Competition Scams: How to Identify and Stay Safe

Where there are prizes, there are scammers. Competition scams range from fake giveaways designed to harvest data to sophisticated fraud schemes. Understanding the warning signs protects you while allowing you to enjoy legitimate comping.

Understanding Competition Scams

Why Scammers Target Compers

Valuable Targets:

  • Willing to share personal information
  • Expect unexpected contact about prizes
  • Engaged and responsive
  • May be vulnerable to excitement

Scammer Goals:

  • Personal data harvesting
  • Financial fraud
  • Identity theft
  • Malware distribution
  • Fake follower generation

Types of Competition Scams

Fake Giveaways:

  • Accounts impersonating real brands
  • No real prizes exist
  • Designed to collect followers/data
  • Often very obvious red flags

Winner Notification Scams:

  • "You've won" messages from fake accounts
  • Require fee to claim prize
  • Request sensitive information
  • Often impersonate legitimate brands

Phishing Competitions:

  • Links to fake websites
  • Designed to capture login credentials
  • May install malware
  • Professional-looking but dangerous

Advance Fee Fraud:

  • Prize requires payment to claim
  • Various excuses (shipping, tax, admin)
  • No prize actually exists
  • Classic scam pattern

Red Flags - What to Watch For

Account Warning Signs

Suspicious Indicators:

  • Very new account (created recently)
  • No verification badge where expected
  • Few followers but many following
  • No history of content/posts
  • Copied bio/content from real brand
  • Slight variations in name (@BrandOficial vs @BrandOfficial)

Competition Warning Signs

Suspicious Elements:

  • No clear terms and conditions
  • Prizes too good to be true
  • Vague prize details
  • No end date specified
  • No business information
  • Comments disabled or hidden
  • Poor grammar and spelling

Communication Warning Signs

Danger Signals:

  • Unsolicited winner notifications
  • Competitions you don't remember entering
  • Requests for payment to claim
  • Pressure to act immediately
  • Links to unfamiliar websites
  • Requests for sensitive information

Prize Claim Warning Signs

Never Legitimate:

  • Fee required to claim prize
  • Bank account details needed
  • Full ID documents requested
  • Cryptocurrency payments
  • Gift card payments
  • Western Union/wire transfers

Verification Steps

Before Entering

Check the Account:

  1. Look for verification badges
  2. Check account age and history
  3. Visit official website separately
  4. Verify account is mentioned officially
  5. Check for consistent branding
  6. Read comments for warnings

Check the Competition:

  1. Find complete terms and conditions
  2. Verify contact information exists
  3. Search for the competition online
  4. Check if reported as scam
  5. Assess if prizes are realistic

When Notified of Win

Verification Process:

  1. Remember entering this competition?
  2. Is notification from same account you entered?
  3. Check sender account carefully
  4. Verify against official contact information
  5. Never click links - visit site directly
  6. Never pay anything

Checking Brand Legitimacy

Independent Verification:

  • Find brand's official website (don't use provided links)
  • Check social media handles match
  • Look for official competition announcements
  • Contact brand directly if unsure
  • Use Google to research

Common Scam Patterns

The Fake Brand Account

How It Works:

  • Creates account similar to real brand
  • Uses same logo/images
  • Runs fake giveaway
  • Collects follower/engagement
  • May message "winners" with scam

Protection:

  • Check verification badges
  • Verify account linked from official website
  • Watch for slight name variations
  • Check account history

The Winner Notification Scam

How It Works:

  • Message claims you've won
  • Competition you may not remember
  • Asks for personal info to claim
  • May request fee for shipping/tax
  • No prize actually exists

Protection:

  • Track what you enter
  • Verify sender thoroughly
  • Never pay to claim prizes
  • Contact brand directly if unsure

The Fee-to-Claim Scam

How It Works:

  • Told you've won prize
  • Need to pay shipping/handling/tax
  • Various excuses for fee
  • Once paid, more fees requested
  • Prize never arrives

Protection:

  • Legitimate prizes never require payment
  • No exception for "international fees"
  • Report and block immediately

How It Works:

  • Link to enter competition
  • Looks like legitimate site
  • Captures login credentials
  • May install malware
  • Steals accounts/data

Protection:

  • Don't click links in messages
  • Type website addresses directly
  • Check URL carefully
  • Look for HTTPS and correct domain

What To Do If Scammed

Immediate Actions

If You Shared Information:

  • Change passwords immediately
  • Enable two-factor authentication
  • Monitor accounts for suspicious activity
  • Contact banks if financial info shared

If You Paid Money:

  • Contact bank immediately
  • Report to payment provider
  • Document everything
  • Report to Action Fraud

Reporting Scams

Where to Report:

  • Platform (report the account)
  • Action Fraud (UK): actionfraud.police.uk
  • Trading Standards
  • The real brand (so they're aware)

What to Include:

  • Screenshots of scam
  • Account/profile details
  • Any communication received
  • Timeline of events

Staying Safe - Best Practices

Entry Safety

Always:

  • Verify brand legitimacy first
  • Enter through official channels
  • Read terms and conditions
  • Use dedicated competition email
  • Keep records of entries

Never:

  • Pay to enter or claim
  • Share financial details
  • Click suspicious links
  • Rush due to pressure
  • Trust without verifying

Communication Safety

Always:

  • Verify sender identity
  • Contact brands directly to confirm wins
  • Keep records of communications
  • Trust your instincts

Never:

  • Click links in unexpected messages
  • Provide info without verification
  • Pay for prize claims
  • Share passwords or codes

Teaching Others

Helping Fellow Compers

Share Knowledge:

  • Report scams in comping communities
  • Warn others about current scams
  • Share verification techniques
  • Support those who've been scammed

Conclusion

Competition scams are unfortunately common, but they're also usually identifiable if you know what to look for. The key rules are simple: legitimate prizes never require payment, verify before sharing information, and if it seems too good to be true, it probably is.

Stay vigilant, verify everything, and report scams when you encounter them. With proper caution, you can safely enjoy comping without falling victim to fraud.

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Frequently Asked Questions

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