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YouTube Giveaway Strategy: How to Win Creator Competitions

MJ
Matt John
18 December 2024
10 min read
YouTube creator channel with subscriber giveaway video and competition announcement
Key Takeaways
  • YouTube giveaways often have lower entry numbers than mainstream social media platforms
  • Subscribe to mid-size channels (10K-500K subs) for the best odds-to-prize ratio
  • Enable bell notifications and check Community tabs regularly for giveaway announcements
  • Build genuine engagement on channels beyond just entering giveaways
  • Most YouTube giveaways are free - avoid paid Super Chat entries unless supporting creators you enjoy

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YouTube Giveaway Strategy: How to Win Creator Competitions

YouTube giveaways are often overlooked by compers, yet they offer fantastic prizes and often have lower entry numbers than social media platforms. From tech reviewers giving away gadgets to beauty YouTubers sharing products, there's a whole world of competition opportunities waiting.

Understanding YouTube Giveaways

Types of YouTube Competitions

Subscriber Milestone Giveaways

  • Celebrate reaching subscriber counts
  • Often generous prizes
  • Usually require subscribing
  • Engagement-based entry

Sponsored Giveaways

  • Brand partnerships with creators
  • High-value prizes (products being reviewed)
  • Clear rules from sponsors
  • Professional organization

Community Tab Giveaways

  • Posted in channel's Community tab
  • Quick comment-to-enter format
  • Easy to miss if not checking regularly
  • Often shorter entry windows

Video Description Giveaways

  • Details hidden in video descriptions
  • Reward engaged viewers
  • May include links to entry forms
  • Sometimes secret/exclusive

Live Stream Giveaways

  • Real-time draws during streams
  • Requires watching live
  • Comment-based entries
  • Immediate winners

Super Chat/Thanks Giveaways

  • Using YouTube's paid features
  • Costs money to enter
  • Generally not recommended for compers
  • Better odds but investment required

Why YouTube Giveaways Have Good Odds

  • Only subscribers typically aware of giveaways
  • Less comper saturation than Instagram/Twitter
  • Videos may not reach everyone's feed
  • Requires more engagement than quick-entry platforms
  • Niche channels have dedicated smaller audiences

Finding YouTube Giveaways

Subscribe to Competition-Friendly Channels

Tech Channels

  • Tech reviewers often give away reviewed products
  • Gaming channels run gaming-related giveaways
  • Unboxing channels share overflow items

Beauty/Lifestyle

  • Beauty gurus share PR packages
  • Lifestyle creators partner with brands
  • Fashion channels often have clothing giveaways

Hobby/Interest Channels

  • Craft channels give away supplies
  • Cooking channels share kitchen items
  • Fitness channels run equipment giveaways

Search Strategies

YouTube Search:

  • "giveaway [your interest]"
  • "subscriber giveaway"
  • "[brand name] giveaway"
  • Filter by upload date (recent)

Community Tab Browsing:

  • Check Community tabs of subscribed channels
  • Look for pinned giveaway posts
  • These often have fewer entries

Competition Aggregators:

  • Sweepzy and similar sites list YouTube giveaways
  • Comping forums share YouTube finds
  • Social media comping groups

Setting Up Notifications

Bell Notifications:

  • Click bell icon on subscribed channels
  • Select "All" for all upload notifications
  • Especially for channels with frequent giveaways

Community Post Notifications:

  • Enable Community tab notifications
  • Many giveaways posted there exclusively
  • Easy to miss without notifications

Entering YouTube Giveaways Correctly

Video-Based Giveaways

Standard Entry Process:

  1. Watch the video (often required)
  2. Subscribe to the channel
  3. Like the video
  4. Leave a comment as instructed
  5. Sometimes share or enable notifications

Comment Tips:

  • Read instructions carefully
  • Answer any specific questions asked
  • Be genuine and engaging
  • Avoid generic "pick me" comments
  • Don't spam multiple comments unless allowed

Community Tab Entries

Entry Process:

  1. Find giveaway in Community tab
  2. Read all requirements
  3. Comment on the Community post
  4. Follow any additional instructions
  5. Check back for winner announcements

External Entry Forms

When Linked from Videos:

  • Click link in description
  • Complete form fully
  • Use information matching your YouTube account
  • Save confirmation if provided

Live Stream Participation

During Live Giveaways:

  • Join stream on time
  • Follow chat rules
  • Enter as instructed (specific comments, commands)
  • Stay until winner announced
  • Have your account details ready if won

YouTube Giveaway Strategy

Channel Selection

Focus on:

  • Mid-size channels (10K-500K subscribers)
  • Niche interest channels
  • Channels with active giveaway history
  • Your genuine interest areas

Why Mid-Size:

  • Large enough to have sponsors/prizes
  • Small enough for reasonable odds
  • Engaged communities
  • More accessible creators

Engagement Beyond Giveaways

Build Presence:

  • Comment on non-giveaway videos
  • Participate in community discussions
  • Be a genuine subscriber
  • Creators may recognize active subscribers

Benefits:

  • Appear legitimate when winning
  • Some creators favor engaged subscribers
  • Genuine enjoyment of content
  • Natural integration with hobby

Timing Considerations

When to Watch:

  • Check subscribed channels regularly
  • Enable notifications for key channels
  • Watch for milestone celebrations
  • Holiday periods often have giveaways

Quick Entry:

  • Community posts can fill up quickly
  • Early entries visible to creators
  • First comments get more engagement
  • But late entries are still valid

Verification and Legitimacy

Identifying Legitimate Giveaways

Good Signs:

  • Established channel with content history
  • Clear rules and terms
  • Reasonable prizes for channel size
  • Transparent selection process
  • Previous giveaway winners announced

Red Flags:

  • New channels immediately running giveaways
  • Unrealistic prizes
  • Vague or no rules
  • Requests for payment
  • Links to suspicious external sites

Protecting Yourself

  • Don't click suspicious links
  • Never pay to enter or claim
  • Be wary of impersonator channels
  • Verify channel before providing details
  • Report fraudulent giveaways

Claiming YouTube Wins

How Winners Are Selected

Random Selection:

  • Using comment pickers
  • Random number generators
  • Sometimes shown in video

Judged Selection:

  • Best answer or comment
  • Most creative response
  • Criteria specified in rules

Winner Announcements

Common Methods:

  • Follow-up video
  • Community post update
  • Comment reply from creator
  • Direct message
  • Live stream announcement

Responding to Wins

  1. Verify notification is from real channel
  2. Respond within specified timeframe
  3. Provide shipping/contact information
  4. Be patient with creator timelines
  5. Thank the creator publicly if comfortable

Special Considerations

International Eligibility

  • Many YouTube giveaways are global
  • Check for geographic restrictions
  • Consider shipping implications
  • Verify eligibility before entering

Super Chat/Thanks:

  • Some creators run paid-entry draws
  • Calculate if value makes sense
  • Generally not recommended for serious comping
  • Can support creators you genuinely enjoy

Channel Memberships

Member-Only Giveaways:

  • Some channels run membership-exclusive draws
  • Evaluate monthly cost vs opportunity
  • Only if you'd enjoy membership anyway
  • Better odds due to smaller pool

Building Your YouTube Comping Routine

Daily Activities

  • Check Community tabs of key channels
  • Browse subscriptions for new giveaways
  • Complete any ongoing entries
  • Watch for winner announcements

Weekly Tasks

  • Search for new giveaway opportunities
  • Evaluate new channels to subscribe
  • Check description links on recent videos
  • Update tracking for YouTube entries

Tracking YouTube Entries

Record:

  • Channel name and video
  • Entry date
  • Requirements completed
  • Expected announcement date
  • Result

Conclusion

YouTube giveaways represent an underutilized opportunity in the competition world. The combination of generous prizes (often products worth hundreds of pounds), lower entry numbers, and engaged niche communities makes YouTube an excellent addition to any comping strategy.

Success comes from strategically subscribing to competition-friendly channels, enabling notifications, and being a genuine community participant. Unlike quick-entry social media competitions, YouTube rewards those who engage with content and build presence over time.

Start by identifying channels in your interest areas that run giveaways, subscribe, enable notifications, and make YouTube a regular part of your comping routine.

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