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Data-Driven Comping

Comping Analytics

See your true win rate, your best entry sources and your real prize value. Comping analytics built for UK compers — free with every Sweepzy account.

Why It Matters

Comping analytics is the difference between guessing and improving

Most UK compers go years without ever measuring their real win rate. They remember the £200 holiday they won in March, forget the 400 entries that did not land, and quietly convince themselves their strategy is working. Honest comping analytics fixes that — uncomfortable for a week, motivating after a month, transformational after three.

Sweepzy turns every entry you log in the competition tracker into a dashboard of UK comping stats: lifetime win rate, win rate by source, prize value distribution, time-of-day patterns, category performance and monthly trends. If you have ever wondered why some compers seem to win constantly, the answer is usually that they read their own numbers.

This page covers what gets measured, how to use the analytics to win more, and the questions compers ask most often. For the broader hobby context, see comping statistics and our guide to maximise your chances of winning.

Your comping stats

Last 30 days

1.4%

Win rate

612

Entries logged

9

Wins recorded

£340

Prize value

Key Metrics

Numbers that actually matter

Anonymised ranges, not made-up averages. Your dashboard shows your real numbers.

0.5–2%

Typical comper range

Win Rate
See your overall win percentage and how it changes month on month.

600+

Entries/month for 20-a-day compers

Total Entries
A running count of every competition you have logged, across every source.

1 in 50

Common win frequency

Wins Recorded
Every win you mark in the tracker rolls up into your analytics dashboard.

£

Always in GBP

Prize Value
Estimated cumulative prize value across your wins, in pounds sterling.

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What Gets Measured

Every UK comping stat you actually need

Sweepzy comping analytics covers everything from entries by source to prize-value distribution — and nothing made up.

Entries by source

Every entry is tagged with its source — website, social media, email, postal, on-pack, instant-win — so the dashboard can break results down by channel.

Win rate by entry type

Win percentage calculated per entry type. Most compers find their instant-win rate is wildly different from their social comp win rate.

Time-of-day patterns

Heatmaps show when you enter and when you win. Useful for finding the sweet-spot 20 minutes that actually convert.

Category performance

Performance by prize category — cash, holidays, tech, vouchers, food and drink, experiences. Pulled from prize tags in the tracker.

Monthly trends

Twelve-month rolling trend lines for entries, wins, prize value and average prize value. A reality check for new compers.

Prize-value distribution

Histogram of prize values across your wins. Spoiler: most are under £50 — the £20,000 holidays are outliers.

Realistic Ranges

What typical comping statistics look like

Approximate ranges drawn from how UK compers in the community describe their results. Your numbers will sit somewhere in here — and the analytics dashboard tells you exactly where.

Comper profileEntries / monthTypical win rateWhat that looks like
Casual (5 entries/day)~150 / month~0.3–0.8%0–1 small win / month
Regular (20 entries/day)~600 / month~0.5–2%3–12 wins / month
Power (50+ entries/day)~1,500+ / month~1–3%15–45 wins / month, mostly small
Niche specialist (postal/photo)~50–100 / month~5–15%Fewer wins, often higher value

Ranges are approximate and depend heavily on entry mix and prize categories. See comping statistics for a deeper community breakdown.

Analytics Features

Deep insights into your comping

Win Rate Tracking

See your live win rate, plus rolling 30-day and year-to-date numbers, so a single big win does not skew your perception.

Category Insights

Breaks down win rate by prize category — cash, holidays, tech, food and drink, vouchers — so you can spot where your strategy pays off.

Entry Trends

Daily, weekly and monthly entry trend charts. Spot the days you slipped to five entries and the days you hit fifty.

Monthly Reports

Get a tidy monthly summary delivered to your dashboard: total entries, wins, prize value and biggest single prize.

Goal Tracking

Set an entries-per-day or wins-per-year goal and watch the dashboard track your streaks and longest run.

Activity Heatmap

A GitHub-style calendar heatmap of your comping activity. Useful for spotting the days you fell off the wagon.

Entry-Source Breakdown

Compare win rate across instant-win, social, on-pack, postal, email and website comps. Most compers are surprised by what they see.

Time-of-Day Patterns

See which hours of the day yield the most entries and the most wins. Tweak your comping routine accordingly.

Private by Default

Your stats are private to your account. We never sell your data and nothing is shared publicly unless you opt in to a leaderboard.

Get your first analytics report this week

Comping analytics are included free with every Sweepzy account. Sign up, log this week's entries and your dashboard fills in automatically.

Smart Insights

Discover what works for you

Sweepzy surfaces patterns the moment your data is rich enough to be reliable.

Best Day to Enter

See which day of the week your wins actually land on — usually not the day you assume.

Real comper example: Sundays yield 22% more wins than weekdays

Top Categories

Identify which prize categories you are most likely to win, so you focus on the right comps.

Real comper example: Food & drink win rate ~3x cash prize win rate

Optimal Entry Time

Discover if entering at certain times of day affects your success rate.

Real comper example: Evening entries on instant-wins outperform mornings

How to Use the Data

How to use comping analytics to actually win more

Three practical, repeatable plays you can run as soon as you have a month of data in the dashboard.

1. Use entry-source breakdown to cut your worst-performing channel

Filter the analytics dashboard by source. If your Facebook giveaway win rate is 0% across 400 entries, that is six full evenings you will never get back. Reallocate to the source with your highest win rate — for most UK compers that is on-pack and instant-win.

2. Read the prize-value histogram before you set goals

Lots of new compers set a goal of "win £1,000 in prizes this year". The histogram usually shows that goal is one £500 holiday plus 30 little wins, not a single big prize. Sets your expectations honestly — see also our comping statistics breakdown.

3. Use the time-of-day heatmap to find your real comping window

Most compers think they enter 20 a day. The heatmap usually says 35 on Mondays and 8 on Fridays. Use the data to defend your most-productive 20 minutes — and skip comping on the days you obviously cannot.

Why It Matters

Data-driven comping wins more, in less time

  • Know your actual competition win rate instead of guessing.
  • Identify which competition types are worth your time.
  • Set realistic goals based on historical data, not optimism.
  • Track improvement over months and years.
  • Make informed decisions about where to focus your daily 20 minutes.

Analytics works best alongside the competition tracker (your data source), the Sweepzy Mailbox (which auto-detects wins from your inbox) and comping achievements (which gamify the milestones your stats unlock).

Honest data

Sweepzy never inflates your stats or compares you to invented benchmarks. Real numbers, drawn only from the entries you log.

Where the Data Comes From

The more data sources you connect, the better the analytics

Competition tracker entries

The primary source — every entry you log feeds the analytics dashboard. Tag entries by source for the richest stats.

Sweepzy Mailbox auto-detect

Premium feature that watches your forwarded confirmations and win emails — every detection becomes a tagged data point.

Achievement progress

Comper badges convert milestones (10 wins, 1,000 entries, six-month streak) into visible progress alongside your raw stats.

Comping Analytics FAQ

What UK compers ask before they trust the dashboard

Honest answers about privacy, accuracy and how long until the numbers mean something.

Included free

Start measuring your comping success

Use your own data to improve your win rate. Comping analytics is included in the free plan — no card, no catch.